COMPANY DESCRIPTIONFounded in 2011 by Ben Jacobsen, Jacobsen Salt Co. has experienced rapid, exponential growth and has since transformed from a local to a national brand. Our mission is grounded in craftsmanship and community, and our vision is to provide every American with the very best elemental cooking ingredients and pantry staples items - from hand-harvested sea salt, to single-origin honey, and all the derivative products in between. Every day our small but talented team strives to craft America's finest elemental cooking ingredients, re-envision classic products and recipes, and create groundbreaking offerings and events that inspire consumers to cook, eat and live well.
Direct Marketing Manager
The Direct Marketing Manager is responsible for achieving annual sales revenue and profit goals within the online sales channel.
● Perform sales of America’s best Salt, Honey, Candy and related products
through online channels
● Driving and measuring traffic, sign ups, sales, revenue, margin and other key performance metrics of the B2C website
● Developing and managing digital marketing campaigns
● Build the company’s customer contact and email lists
● Must be a role model for the company’s culture
● 2+ years of experience designing and implementing digital content marketing initiatives that include paid, owned and earned media channels: SEM/PPC, SEO, Display Advertising/Retargeting, Email, Mobile, Social Media campaigns, etc.
● Ability to plan, manage, and execute at both the strategic and operational level
● Experience designing, executing and evaluating A/B and multivariate tests in various marketing channels
● Problem-solving skills a must -- Resourceful and innovative at tackling complex challenges in a timely manner
● Smart, fact-based decision-making on how to best optimize marketing spend across multiple channels to generate the highest revenue growth and ROI
● Excellent verbal and written communication skills, experience presenting to senior management
● A keen eye for design, color and typography; understanding of HTML, web design and coding
● Willingness to roll up their sleeves to do whatever it takes to get the job done
● Analytical. Metrics driven and supported decision making
● Commensurate on experience and performance
● Base + Commission + Bonus
● Employer-paid health insurance, Cell Phone Reimbursement
This position is PAID: salaried, health insurance
HOW TO APPLY
Submit resume and cover letter explaining why you'd like to represent Jacobsen Salt Co.