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COMPANY DESCRIPTION

Founded in 2011 by Ben Jacobsen, Jacobsen Salt Co. has experienced rapid, exponential growth and has since transformed from a local to a national brand. Our mission is grounded in craftsmanship and community, and our vision is to provide every American with the very best elemental cooking ingredients and pantry staples items - from hand-harvested sea salt, to single-origin honey, and all the derivative products in between. Every day our small but talented team strives to craft America's finest elemental cooking ingredients, re-envision classic products and recipes, and create groundbreaking offerings and events that inspire consumers to cook, eat and live well.

TITLE:
Direct Marketing Manager

JOB DESCRIPTION:
The Direct Marketing Manager is responsible for achieving annual sales revenue and profit goals within the online sales channel.

JOB RESPONSIBILITIES:
● Perform sales of America’s best Salt, Honey, Candy and related products
through online channels
● Driving and measuring traffic, sign ups, sales, revenue, margin and other key performance metrics of the B2C website
● Developing and managing digital marketing campaigns
● Build the company’s customer contact and email lists
● Must be a role model for the company’s culture

JOB REQUIREMENTS:

 2+ years of experience designing and implementing digital content marketing initiatives that include paid, owned and earned media channels: SEM/PPC, SEO, Display Advertising/Retargeting, Email, Mobile, Social Media campaigns, etc.
● Ability to plan, manage, and execute at both the strategic and operational level
● Experience designing, executing and evaluating A/B and multivariate tests in various marketing channels
● Problem-solving skills a must -- Resourceful and innovative at tackling complex challenges in a timely manner
● Smart, fact-based decision-making on how to best optimize marketing spend across multiple channels to generate the highest revenue growth and ROI
● Excellent verbal and written communication skills, experience presenting to senior management
● A keen eye for design, color and typography; understanding of HTML, web design and coding
● Willingness to roll up their sleeves to do whatever it takes to get the job done
● Analytical. Metrics driven and supported decision making

COMPENSATION:
● Commensurate on experience and performance
● Base + Commission + Bonus
● Employer-paid health insurance, Cell Phone Reimbursement


COMPENSATION:

This position is PAID: salaried, health insurance


HOW TO APPLY
Email ben@jacobsensalt.com

Submit resume and cover letter explaining why you'd like to represent Jacobsen Salt Co.